social business for urban development
My new business is part of something tangible, unlike the last one. Like so many keen social innovator types, I’d previously started up a creative-production-new-media-social-innovation-consultancy-training-provider. Really? Is there anything real world about any of that? There’s a subliminal message we have all received from the big brands, that we can all create desire and demand. And people like me so desperately want to recreate the world in our image, so desperately want to make it a good place, that our starting point becomes our vision, rather than our reality….There are 28,000 elderly people and disabled adults in Tower Hamlets and our competitors (about 17 of them) are serving about 5,600 of these customers. It doesn’t need a graph or a fancy graphic to explain.
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